1.Mobile-Friendly & FDA-Compliant
According to market researchers, mobile shopping accounts for 50% of all online transactions. Naturally, you need a mobile-friendly and user-friendly website. As long as you have a responsive online platform, every piece of CBD content and product photo will intuitively adapt to any device used to access it.
2.User-Friendly Website for Customer Retention
Studies claim that 76% of consumers say ease of use is the most vital characteristic of a website. When you look for a provider of CBD website development services, choose an agency that understands the value of simplicity. As the owner of a CBD brand, your objective should be to help users get what they want faster and completely devoid of unnecessary complexity that can block the path to purchase.
3.User-Generated Reviews
When it comes to products, especially merchandise sold online, reviews help immensely. Shoppers almost always read and trust reviews posted by previous buyers. In reality, 95% of buyers go through reviews, and 57% of consumers will only buy a product if it has four or more stars. Don’t try to hide negative reviews. They can actually increase a brand’s trustworthiness because only positive reviews on a product will make a shopper assume they are fake. It is human psychology.
4.Add FAQs
Usually, every complex online purchase requires some amount of confidence in the brand and detailed information about the products. This is especially true for brands selling hemp-derived products online. CBD is a relatively new consumer product that has been legalized by the government. It is presented as a health & wellness product, which means people need detailed info on the health and wellness benefits of CBD. FAQs work better than anything else in this regard.
5.High-Quality Photos & Videos
A webpage with just one product photo, the price, and a few bullet points to describe the item will not attract customers. You must add several photos of every product, shot from multiple angles. If possible, add the zoom-in ability. You may also show your product being used in different environments. High-quality visuals will inevitably attract buyers. Just make sure your web development partners optimize the content appropriately to ensure they don’t contribute to the website loading time.
6.Wishlist
Yes, most e-commerce buyers love the Wishlist feature of online stores. Some people create wish lists for clothes, shoes, and books, while others ogle at tech gadgets and holiday gifts and add them to their wish lists. You should consider incorporating this feature into your CBD website. It can be a revenue-generating boon for your business in the long run.
7.Associated Products & Accessories
There is a term called “stickiness” connected to online marketing. In CBD web design, stickiness means anything about a website that increases the amount of time spent there by a prospective buyer. Several elements can increase stickiness, which may not be the original reason for visiting the website. It can be an article that answers questions about CBD or contains useful information about the cannabinoid. Make sure your website has enough stickiness factors to keep visitors hooked.
Final Words
As you can see, there is a lot more to CBD website development than just a good-looking website. By incorporating the features described above, you will own a website that not only attracts prospective buyers but also converts them into customers. Such an online platform can even keep consumers returning for more.
About Us
We are a digital marketing company with years of experience in promoting vape, CBD, Kava, Kratom, and other similar restricted products.